BFH BREAD FINANCIAL HOLDINGS, INC.
Last updated: Aug 16, 2026
Execution Consistency
Did the company actually spend money buying back stock in 3+ of the last 4 quarters?
Bought back stock in 2/4 quarters. Q2 2026: $47M, Q1 2026: $103M, Q3 2025: $0M, Q2 2025: $0M
Execution Acceleration
Is the most recent quarter's buyback spend more than 15% above the trailing average?
Latest quarter $47M vs trailing avg $34M (+37%)
Buyback vs FCF
What percentage of free cash flow is going to buybacks? Bull: 30%+. Bear: negative FCF or no buybacks.
Negative FCF ($-304M), buybacks not supported by cash flow
Buyback Intensity
How fast are they shrinking the float? Bull: 2%+ annually. Bear: under 0.5%.
Repurchased 11,000,000 shares = 24.9% of 44,100,000 outstanding (annualized)
Insider Buying
Are officers and directors buying stock with their own money on the open market?
1 open-market purchase by Fawcett John J.
- Fawcett John J. () bought 698 shares at $86.43 on 2026-05-21
Insider-Buyback Convergence
Are both company buybacks and insider buying independently active? Bull when the company is buying back stock in 2+ quarters and insiders have made 2+ open-market purchases.
Company buybacks in 2 quarters but insufficient insider buying
Insider Net Direction
Over the last 90 days, are insiders net buyers or net sellers on the open market?
Insiders bought $0M, sold $2M in the last 90 days (net selling)
Red Flag
Active buyback + insiders net selling 3x+ more than buying. Company cash may be supporting price while insiders exit.
Company buying back stock while insiders sold 41.6x more than bought. 1 C-suite officers among sellers
- Andretta Ralph J (President and CEO) sold 1,500 shares on 2026-05-29
- Andretta Ralph J (President and CEO) sold 12,500 shares on 2026-05-29
- Andretta Ralph J (President and CEO) sold 1,000 shares on 2026-05-29