SBH Sally Beauty Holdings, Inc.
Last updated: Aug 16, 2026
Execution Consistency
Did the company actually spend money buying back stock in 3+ of the last 4 quarters?
Bought back stock in 4/4 quarters. Q3 2026: $13M, Q2 2026: $10M, Q1 2026: $10M, Q3 2024: $10M
Execution Acceleration
Is the most recent quarter's buyback spend more than 15% above the trailing average?
Latest quarter $13M vs trailing avg $10M (+30%)
Buyback vs FCF
What percentage of free cash flow is going to buybacks? Bull: 30%+. Bear: negative FCF or no buybacks.
Negative FCF ($-73M), buybacks not supported by cash flow
Buyback Intensity
How fast are they shrinking the float? Bull: 2%+ annually. Bear: under 0.5%.
Repurchased 22,041,000 shares = 22.5% of 97,875,000 outstanding (annualized)
Insider Buying
Are officers and directors buying stock with their own money on the open market?
1 open-market purchase by Rangel Max R.
- Rangel Max R. () bought 3,500 shares at $14.07 on 2025-09-04
Insider-Buyback Convergence
Are both company buybacks and insider buying independently active? Bull when the company is buying back stock in 2+ quarters and insiders have made 2+ open-market purchases.
Company buybacks in 4 quarters but insufficient insider buying
Insider Net Direction
Over the last 90 days, are insiders net buyers or net sellers on the open market?
Insiders bought $0M, sold $1M in the last 90 days (net selling)
Red Flag
Active buyback + insiders net selling 3x+ more than buying. Company cash may be supporting price while insiders exit.
Company buying back stock while insiders sold 17.9x more than bought. 1 C-suite officers among sellers
- Platz Marlo Michelle Cormier (Former SVP & CFO) sold 42,771 shares on 2026-06-08