VITL Vital Farms, Inc.

Did the company actually spend money buying back stock in 3+ of the last 4 quarters?

Bought back stock in only 0/2 quarters. Q1 2026: $0M, Q3 2020: $0M

Is the most recent quarter's buyback spend more than 15% above the trailing average?

No buyback activity

What percentage of free cash flow is going to buybacks? Bull: 30%+. Bear: negative FCF or no buybacks.

No buyback spending. FCF: $57M

How fast are they shrinking the float? Bull: 2%+ annually. Bear: under 0.5%.

Repurchased 5,705,540 shares = 25.5% of 44,797,125 outstanding (annualized)

Are officers and directors buying stock with their own money on the open market?

13 open-market purchases by 12 insiders

• Van Hoven Reena Chauhan (Chief People Officer) bought 2,242 shares at $8.92 on 2026-05-19
• Flanagan Glenda J () bought 6,100 shares at $8.33 on 2026-05-18
• Coon Stephanie (Chief Strategy Officer) bought 5,895 shares at $8.42 on 2026-05-15
• Amoo-Gottfried Kofi Owusu () bought 2,375 shares at $8.45 on 2026-05-15
• Kennedy Kelly J. () bought 2,500 shares at $8.40 on 2026-05-14
• McKeon Kathryn (CMO and GM, Butter) bought 604 shares at $8.28 on 2026-05-14
• Cyr William B. () bought 6,000 shares at $8.52 on 2026-05-14
• Pappas Peter Nicholas (CSO and President, Eggs) bought 3,500 shares at $8.51 on 2026-05-14
• Holland Joseph Michael (Chief Supply Chain Officer) bought 12,484 shares at $8.00 on 2026-05-14
• Ruiz Gisel () bought 6,151 shares at $8.13 on 2026-05-13

Are both company buybacks and insider buying independently active? Bull when the company is buying back stock in 2+ quarters and insiders have made 2+ open-market purchases.

13 insider purchases but company buybacks inactive

Over the last 90 days, are insiders net buyers or net sellers on the open market?

Insiders bought $1M, sold $0M in the last 90 days (net buying)

Active buyback + insiders net selling 3x+ more than buying. Company cash may be supporting price while insiders exit.

No buyback-insider divergence detected